Establish a new business that endures over a long time is hard. We all know the statistics; 80 % of companies fail within the first 2-3 years. Business strategists like to think in portfolio terms. Whether it’s a question of cash cows versus rising stars or of businesses that prosper Read More
Over the last 10 years, inbound marketing has proven to be a great way to generate leads and acquire customers and help you hit your quota. Inbound marketing is a holistic, data-driven approach that leverages content on your website to attract buyers researching your products and services online. And then Read More
While most industry insiders have a firm grasp on Facebook’s monetization models, most people still don’t understand how Facebook makes money. For those that still don’t know how Facebook makes money, we thought we’d take the opportunity to break down Facebook’s various revenue streams including past and future streams of Read More
As a blogger, you have surely heard of the AdSense program from Google which is regarded as one of the best contextual advertisement programs available. In this post, I will demonstrate how you can create an AdSense account for your website. There are many AdSense alternatives available, but no matter what network you try, you will likely find that Adsense is the best. If you Read More
There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment. Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy. Here are 4 reasons you need to blog: Drive traffic to Read More