Digital Marketing

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You can’t handle the truth – why most leaders say they want their businesses to be customer-centric but aren’t willing to take the first step

Establish a new business that endures over a long time is hard. We all know the statistics; 80 % of companies fail within the first 2-3 years. Business strategists like to think in portfolio terms. Whether it’s a question of cash cows versus rising stars or of businesses that prosper at different points in an …

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How to Generate Sales Leads if You Don’t Have Marketing Support?

Over the last 10 years, inbound marketing has proven to be a great way to generate leads and acquire customers and help you hit your quota. Inbound marketing is a holistic, data-driven approach that leverages content on your website to attract buyers researching your products and services online. And then convert them to leads so …

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How Facebook Makes Money?

While most industry insiders have a firm grasp on Facebook’s monetization models, most people still don’t understand how Facebook makes money. For those that still don’t know how Facebook makes money, we thought we’d take the opportunity to break down Facebook’s various revenue streams including past and future streams of revenue. After reading this guide, …

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How to Create an AdSense Account (For Newbie Bloggers)

As a blogger, you have surely heard of the AdSense program from Google which is regarded as one of the best contextual advertisement programs available. In this post, I will demonstrate how you can create an AdSense account for your website. There are many AdSense alternatives available, but no matter what network you try, you will likely find that Adsense is the best. If you have some marketing skills, however, …

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Why Blogging is Important for Your Business?

There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment. Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy. Here are 4 reasons you need to blog: Drive traffic to your website Increase your SEO/ …

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Why Digital marketing is important for small business?

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer …

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